What is the purpose of exploratory research?

The goal of exploratory research is to formulate problems, clarify con- cepts, and form hypotheses. Exploration can begin with a literature search, a focus group discussion, or case studies.

How do you do exploratory research?

Market Research StepsDefine the Problem. All research problems generally start in the same place: identifying the issue at hand. Choose a Method. Create Research Procedures. Collect Data. Determine Results.

What is an exploratory research question?

Exploratory research is the stage of the research process that aims at connecting ideas as to unveil the “why”s of potential cause/effect relationships. Exploratory questions usually talk about relationships between complex data groups (multidimensional) out of which the more relevant concrete elements are yet unknown.

What is the difference between exploratory and descriptive research?

Exploratory research is one which aims at providing insights into and an understanding of the problem faced by the researcher. Descriptive research, on the other hand, aims at describing something, mainly functions and characteristics.