What is Nielsen weighted distribution?

What is Nielsen weighted distribution?

WEIGHTED DISTRIBUTION. ¬V Weighted Distribution (All Commodity Volume, ACV) ACV is the total sales volume of all items sold in one store, a banner, or an entire market. ¬V Distribution weights the stores selling a product by their total sales, highlighting the relative importance of the stores selling a product.

What is the difference between weighted distribution and total distribution points?

Weighted Distribution (¬V) only tells us the breadth of distribution. Total Distribution Points (TDP) factor in the depth of the distribution to show a more complete picture. In this example, TDP shows that while Brand A and Brand B are both sold in 100% of the market, Brand A has more items available in the market.

How is ACV calculated Nielsen?

% ACV Distribution is calculated as the dollar value of stores in which a product has scanned in a geography divided by the dollar value of all the stores in that geography.

How is ACV measured?

All-commodity volume or ACV represents the total annual sales volume of retailers that can be aggregated from individual store-level up to larger geographical sets. This measure is a ratio, and so is typically measured as a percentage (or on a scale from 0 to 100).

What is total distribution points?

Total distribution points (TDP) is a measurement that tells you the relative health of your brand or product by calculating the number of retailers your products are in (breadth) and the number of products you’re selling in those stores (depth).

Does higher weighted distribution signify better quality of distribution?

Therefore, Brand A has a better quality of distribution than Brand B. Typically the weighted distribution of a brand is higher than its numeric distribution….Numeric distribution vs. Weighted distribution.

Brand A Brand B
Numeric distribution 57.1% 85.7%
Weighted distribution 78.9% 68.4%

What are distribution points?

Centralized locations in an impacted area where survivors pick up life-sustaining relief supplies following a disaster or emergency.

How do you calculate ACV distribution?

% ACV distribution is calculated by looking at total ACV in the stores where a product scanned, divided by total ACV for the market. Because Product X sold in the two larger stores in this three store market, its % ACV distribution is higher than its % of stores selling.

How do you calculate sales per point of distribution?

SPPD = Sales/ % ACV Distribution ACV distribution stands for ‘All commodity volume’ which represents the total yearly sales volume of a single retailer or a sales point. Similarly if sales of a market is $ 5000 and the %ACV distribution is 50% then the SPPD will be (5000/. 50) $10000.

What does ACV reach mean?

%ACV Reach. a measure of distribution breadth. While %ACV acts like an average over time, %ACV Reach is the widest distribution considering the entire timeframe. %ACV Reach is particularly helpful with slow moving products where a store will have the product on shelf, but the product won’t sell in every week.

What is WD in FMCG?

Weighted Distribution: The percentage of the total sales volume that comes from the served outlet. Let’s clear this by an example: you have 10 outlets in a beat, now out of these 10 outlets if your product is present in 4 outlets then numeric distribution is 40%.

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