What does a shield symbolize in a logo?
Used since ancient times as protection, shields are associated with shelter from injury or trauma. Thus, a shield logo implies that a brand can be trusted to always provide its customers with the very best products and services.
What does shield shape mean?
Definitions of shield-shaped. adjective. (of a leaf shape) round, with the stem attached near the center of the lower surface rather than the margin (as a nasturtium leaf for example) synonyms: peltate simple, unsubdivided. (botany) of leaf shapes; of leaves having no divisions or subdivisions.
What do shapes mean in logos?
Particular logo shapes send out particular messages: Circles, ovals and ellipses tend to project a positive emotional message. Using a circle in a logo can suggest community, friendship, love, relationships and unity. Rings have an implication of marriage and partnership, suggesting stability and endurance.
What is a crest and shield?
Shield: The shield is the center of the design; it is the only necessary piece when designing a coat of arms. Crest: This symbolic object sits atop of the coat of arms. Helm: A helmet rests below the crest but above the shield. It reflects the origins of heraldry.
What is the symbol on a shield called?
In heraldry, an escutcheon (/ɪˈskʌtʃən/) is a shield that forms the main or focal element in an achievement of arms. The word can be used in two related senses.
What is a crest on a shield?
A crest is the object placed on top of the helmet and bound to it by what is known as a “wreath of the colours,” a twist of cloth (part of the mantling) of the two principal colours of the arms.
What does the shape of a shield mean?
As an example, a shield shape is associated with protection, security and strength. You would often find shield used in the logos of cars (Lamborghini, Tesla), sports leagues (NFL), and security companies.
What is the difference between shield logos and emblems?
Shield logos are typically made up of words and images encased inside a traditional shield-shaped border. Emblems are similar to shield logos, except that their borders can vary much more in shape and size. Some emblems are primarily circular, while others are square, triangular, or diamond-shaped.
What are the benefits of shield logos?
One of the additional major benefits of shield logos is that the shield shape personifies an idea of safety and security. Used since ancient times as protection, shields are associated with shelter from injury or trauma. Thus, a shield logo implies that a brand can be trusted to always provide its customers with the very best products and services.
What does the shape of your corporate logo mean?
Extensive use in corporate logos has allowed for a more recent neurological response, with rectangle and square logos meaning strength, efficiency, and professionalism. These shapes are inherently “edgy” (double meaning intended).