How do you write a good case study introduction?

Introduction Write an introduction where you identify the key problem and make a summary of the thesis statement in 1 or 2 sentences. Background Information Include some relevant facts and issues and conduct research on the problem. Alternatives Describe several alternatives and explain why some were rejected.

What should be in a writing sample?

Your writing sample may be read for tone and style, as well as for content, grammar, spelling, and punctuation. Employer requirements vary as to what is asked for and when during the application process applicants are asked to submit their sample.

How do you write a good creative brief?

Most creative briefs include the following:A short brand statement.A brief overview of the campaign’s background and objectives.Key challenges that the campaign aims to resolve.Target audience for the campaign.Chief competitors.Primary message describing the brand’s values and market positioning.

How do you read a creative brief?

10 Key Elements of a Successful Creative BriefDescribe your company. Summarize the project. Explain your objectives. Define your target audience. Outline the deliverables you need. Identify your competition. Include details on the tone, message, and style. Provide the timing.

What is creative strategy?

Creative strategy is the intentional and strategic approach a company takes in developing and implementing steps that will ensure and support the business’ growth. Your creative strategy provides the guiding principles for copywriters and art directors who are assigned to develop the advertisement.

What does a creative strategist do?

Creative Strategists typically work at advertising agencies or marketing firms. There, they straddle the business and creative sides of advertising, as their job is two positions rolled into one: Media Planner and Creative Director. When you’re a Creative Strategist, you strategically plan advertising campaigns.

What is a strategist personality?

Strategists are Intuitive people that are always thinking and analyzing. Strategists are very deep and abstract. They are complex on the inside and see endless possibilities. Strategists are Thinkers that make decisions with their head. They are objective and logical.

How do you write a creative strategy?

8 Steps to Crafting Killer Creative StrategiesStep 1: Clarify Your Primary Objective. Step 2: Define The Target Audience. Step 3: Your Call to Action (or Key Takeaway) Step 4: Break Down Your Offer. Step 5: List Media Channels & Deliverables. Step 6: Provide Your Budget. Step 7: Mandatories. Step 8: Attach Relevant Reference Material.