How do I target specific people on Google Ads?

How do I target specific people on Google Ads?

Go to the Display Network tab in your Google Ads account. Click the “+ Targeting” button, and choose the ad groups to which you’d like to add demographic categories. Click “Add Targeting” and check the boxes for the demographics you want to target.

How do I see unique reach on Google Ads?

See reach and frequency data You can view reach and frequency data by adding the columns for these metrics to your statistics table, and selecting a specific time period in the dropdown menu. These columns, found under “Reach metrics,” are only available when you’re on the Campaigns page.

What is unique users in Google Ads?

Measures the total number of people who were shown an ad. These metrics go beyond basic cookie measurement to help you understand how many people saw your ad across different devices, formats, sites, apps, and networks.

How do I use Google Ads to drive traffic to my website?

Here are a few tips to help you improve your Google Ads campaigns, and drive more traffic and leads:

  1. Use long tail keywords. There are two types of keywords: short tail and long tail.
  2. Test, and then test again.
  3. Remove underperforming keywords.
  4. Invest more in successful keywords.
  5. Use Smart Bidding.

What audiences can you target in Google Ads?

Audience segment types

  • Website and app visitors: Reach people who have visited your website and/or apps.
  • Customer Match: Reach your existing customers based on your CRM data.
  • Similar segments: Reach new users with similar interests to your website visitors or existing customers.

What are audiences in Google Ads?

According to Google, “Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. You can select from a wide range of categories – such as fans of sport and travel, people shopping for cars, or specific people that have visited your site.”

Is reach the same as unique users?

The difference between Total Reach and Unique Reach is that Total Reach counts the followers of a person that sent a post with your terms each and every time that a user sends a post, however Unique Reach only counts them once per day.

What is a good view rate for Google Ads?

A general rule of thumb is to expect a 15% view through rate. This means that 15% of users will go on to watch your video. But the advantage of using TrueView is that you only pay once a user chooses to engage for 30 seconds or more.

What is a unique visitor to a website?

A unique visitor is a term used in marketing analytics which refers to a person who has visited the website at least once and is counted only once in the reporting time period. So if the user visits the web more than once, it counts as one visitor only. It’s also called a “Unique User”.

What are unique website visitors in Google Analytics?

The official Google Analytics definition of this term is: “Unique Visitors are the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.” However each user counts as one so, if the same IP address accesses the page/site these visits all count as one.

How do I advertise my website on Google Ads?

How to advertise on Google (Easy method)

  1. Step 1: Define a winning goal. First, head to the Google Ads homepage.
  2. Step 2: Choose your business name and keywords. Once you’ve chosen your goals, click Next.
  3. Step 3: Choose your target audience.
  4. Step 4: Craft a fantastic ad.
  5. Step 5: Set up your billing.

What is website traffic in Google Ads?

In Google Ads, you can also create a campaign using the Website traffic goal, which recommends settings and features to help you drive interested customers to your website. Using this campaign goal, you can build a list of site visitors you can reconnect with later.

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