Why did Swarovski change their logo?

Why did Swarovski change their logo?

A statement from Swarovski said the new, more streamlined design is meant to “reinforce the state of momentum” the brand is in. The new logo was revealed on Sunday on Instagram. Along with the redesign, Swarovski has also revealed the first jewellery collection released since Engelbert took the reins.

What is the logo of the brand Swarovski?

In 1988 the brand created the new logo, which we all know today — the famous Swarovski Swan. The Swarovski logo is composed of a wordmark and a swan emblem above it. The light gray color palette of the logo reflects elegance and sophistication of the brand’s designs and the transparency and purity of its glass.

Why Swarovski has a swan for logo?

“Symbolically, the swan represents the beauty of nature and eternal love, a sentiment mirrored by Swarovski’s love of crystal,” the brand says. “In adapting while staying true to its iconic emblem, Swarovski reinforces its pride for heritage as well as its vision for the future.”

Are Swarovski crystal being discontinued?

As of November 2021, there will no longer be newly produced Swarovski crystal components (i.e. rhinestones, trims and Crystalpixie) available for our customers (dance, costuming, DIY and nail art customers) to purchase.

What company has a swan logo?

The most famous brand that uses a swan for its logo is Swarovski.

What is Swarovski slogan?

Swarovski also encourages everyone to spread the campaign slogans: Shine Brighter Together, Be Bolder Together and Spark Change Together.

Who uses a swan logo?

What are crystals from Swarovski?

Swarovski crystals are man-made gems manufactured in Austria. In 1892, Daniel Swarovski invented a machine for making precision-cut, beautiful, high quality lead glass crystals using quartz, sand, and minerals. The exact proportions of these raw materials has remained a company secret.

Are Swarovski crystal figurines marked?

All Swarovski jewelry come in the original and official Swarovski packaging, complete with certificate of authentication. When purchasing any Swarovski Strass crystal, look out for the laser engraved trapezoid-shaped logo inside the crystal.

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