What is a custom dimension in Google Analytics?

What is a custom dimension in Google Analytics?

Include non-standard data in your reports. Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You can use them to collect and analyze data that Analytics doesn’t automatically track.

How do I add custom dimensions in Google Analytics?

Set up custom dimensions

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the property to which you want to add custom dimensions.
  3. In the PROPERTY column, click Custom Definitions > Custom Dimensions.
  4. Click New Custom Dimension.
  5. Add a Name.
  6. Select the Scope.

What are custom dimensions in GA4?

So what are custom dimensions in Google Analytics 4? Custom dimensions are attributes or characteristics that you want to track. They can be event-scoped or user-scoped. To use custom dimensions, you’ll need to create tags in GTM and configure the dimension in your GA4 property.

How do I find custom dimensions?

First you’ll need to log in to your Google Analytics account, and select the website you’d like to find your Custom Dimension reports in. Then while at Customization » Custom Reports click on the + New Custom Report button. Now you’ll need to tell Google Analytics what to include in your report.

What scope would be set for a custom dimension?

Explanation: User-level scope allows you to conveniently group all of a user’s component sessions and hits by a single value. It is ideal for values that don’t change often for a particular use.

What scope applies to custom metrics in Google Analytics?

What scope applies to custom metrics?

  • Hit – the value of the custom metric is only applied to the hit with which the value was sent. Google Analytics will calculate and send the value for each hit.
  • Product – the value of the custom metric is only applied to the product with which the value was set.

Where are dimensions on Google Analytics?

Browser, Exit Page, Screens, and Session Duration are all examples of dimensions that appear by default in Analytics. Dimensions appear in all of your reports, though you might see different ones depending on the specific report. Use them to help organize, segment, and analyze your data.

What scope is applied to custom metrics?

Explanation: Similar to custom dimensions, custom metrics can have different scopes. Hit-level custom metrics get associated with all the hit level dimensions with which it was sent. Similarly, product-level custom metrics are associated only with the product with which it was sent.

What are the 4 scopes of Google Analytics?

How Scope Works

  • User = Looks at data in terms of a user’s aggregated sessions and hits (pageviews).
  • Session = Groups the component hits throughout one viewing session.
  • Hit = Captures each view / interaction on the site.
  • Product = Product scope is specifically for ecommerce use.

What scope applies to custom mattresses?

Explanation: Custom metrics have two scopes. Hit level scope and product-level scope are the two. Hit-level custom metrics get associated with all the hit-level dimensions with which they were sent.

What is an example of a dimension in Google Analytics?

What is a dimension in Google Analytics? A dimension is the attribute of visitors to your website. For example, let us suppose 27,379 people visited your website via Google organic search in the last month. Now all these 27,379 people who visited your website have one common characteristic /attribute.

What scope applies to custom metrics Google Analytics?

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