How much did Procter and Gamble spend on advertising 2019?
More on this: P&G spent $11.5 billion on its marketing expenditures worldwide in its last fiscal year, which ended in June. That’s enough to surpass Amazon in the rankings, as the ecommerce giant said it spent $10.9 billion on its global advertising and related promotional costs.
How much does P&G spend on advertising 2021?
US$8.2 billion
Procter & Gamble increased its spend on advertising by 12 percent in the 12 months to June 2021, to total US$8.2 billion, according to a report published by PR Week.
How much did Procter and Gamble spend on advertising in 2020?
about 7.32 billion U.S. dollars
In 2020, Procter & Gamble spent about 7.32 billion U.S. dollars on advertising. Procter & Gamble, founded in 1837 by William Procter and James Gamble, is an American consumer goods company. Its headquarters are in Cincinnati, Ohio.
How much was advertising spending in the year 2019?
Global Ad Spend: Zenith projects global ad spending will continue to recover from the worldwide pandemic. Zenith estimates in 2021 global ad dollars will grow by 15.6% reaching $705 billion, surpassing the $634 billion total from 2019.
How much did Procter and Gamble spend on magazine ads in 2018?
$6.8 billion
Procter & Gamble was also the world’s biggest spending on “a narrower definition of advertising,” Ad Age stated, noting that P&G reported $6.8 billion in advertising costs for the fiscal 2018-19 year that ended in June.
Who is the world’s biggest advertiser?
Procter & Gamble Co.
| Rank | Marketer | 2020 total worldwide advertising spending |
|---|---|---|
| 1 | Procter & Gamble Co. | Estimated marketing spending. Year ended June 2021 |
| 2 | Amazon | Advertising and promotion spending |
| 3 | L’Oréal | Advertising and promotion spending |
| 4 | Samsung Electronics Co. | Advertising and sales promotion spending |
Who were the top 5 world’s largest advertisers in 2019?
Prime time: Amazon is now Earth’s biggest advertiser
| Rank | Marketer | 2019 total worldwide advertising spending |
|---|---|---|
| 1 | Amazon | $11.0 |
| 2 | Procter & Gamble Co. | 10.7 |
| 3 | L’Oréal | 10.3 |
| 4 | Samsung Electronics Co. | 9.7 |
How much is spent annually on advertising?
It was calculated that the total advertising expenditure in North America in 2021 amounted to about 296.4 billion U.S. dollars. However, the spending increased by 18.6 percent that year, after decreasing by 1.3 percent in the previous year due to the impact of the coronavirus.
How much money is spent on ads per year?
Advertising spending in the U.S. 2020-2024 According to market estimates, total media advertising spending the United States in 2020 would amount to 225.8 billion U.S. dollars. By 2024, the figure is expected to grow to 322 billion dollars..
Who is Procter and Gamble target audience?
“We are going from generic demographic targeting, like women aged 18 to 35, to more than 350 precise smart audiences, like first-time mums, millennial professionals or first-time washing machine owners, to help us reach the right people at the right time, in the right place,” he explained.
Who spends most money on advertising?
Who spent the most on advertising in 2021?
HBO Max was the leading brand for digital advertising spending in the United States in 2021, with a spend of 634.52 million U.S. dollars. Disney Plus trailed behind with 403.02 million U.S. dollars, while Walmart secured the third spot with 331.35 million.