Are magazine subscriptions declining?
Print subscription circulations have fallen by 7% over the past two years, from 125 million overall to 116 million, while single-copy sales are down 11%, from 3.2 million in the first half of 2019 to 2.8 million in the first half of this year.
When did magazines start declining?
The steep decline in magazine ad pages began as the recession struck. From 2008 through 2012, ad pages were down an average of 32% in the magazine industry overall and 27% among the news magazines, not including Newsweek.
What magazine has the highest circulation?
AARP Magazine AARP Magazine — the United States’ largest-circulation magazine, with about 35 million readers — helps people 50+ live their most fulfilling lives.
How do you find the circulation of a magazine?
Locate the Statement of Ownership, Management, and Circulation that appears within the magazine itself, printed annually, usually in December or in the last issue for a given calendar year. It may appear among advertisements in the front or the back pages of a magazine.
Is magazines dying?
While it is true that some print media numbers have been down in recent years, there is no reason to panic; print is definitely not dead or even dying. There are many reasons why print is still alive and won’t be going anywhere anytime soon.
How can newspapers improve circulation?
Contests, daily deals, coupons, and sweepstakes are all very effective techniques. Do more than your competitors and their traditional advertising efforts. Get involved on social media, and keep track of what you find out about your customers.
What is the circulation of magazine?
A magazine’s circulation is the number of copies it usually distributes for each issue. It is one of the main factors used to determine how much money they will charge businesses to advertise in the magazine.